Effective date: August 28, 2026
1. Agreement
These Terms of Use (“Terms”) are a legally binding agreement between you and LUMA (“LUMA”, “we”, “us”) governing your access to and use of the LUMA application, websites, and related services (the “Service”). By downloading, opening, or using LUMA, you agree to these Terms. If you do not agree, do not use the Service.
2. Eligibility
You must be at least 13 years old to use LUMA. If you are under the age of majority in your country, you may use the Service only with the consent of a parent or legal guardian who agrees to these Terms. You represent that you have the legal capacity to enter into this agreement.
3. The Service
LUMA is an AI music studio. The Service may allow you to generate lyrics, create songs, clone or record a voice, upload photos, and prepare music videos. Features may change, be limited, or operate in Safe Mode without calling paid third-party providers. We do not guarantee uninterrupted availability, specific quality of AI output, or that any generation will succeed.
4. Account and device
You are responsible for activity on your device and for keeping access to LUMA secure. You must provide accurate information if you create an account, restore purchases, or contact support. You may not share, sell, or transfer your account.
5. Subscriptions, coins, and auto-renewal
Some features require a paid subscription or coins. Prices displayed in the app (including promotional offers such as a discounted annual plan) are billed through the applicable app store or payment processor. Subscriptions automatically renew at the then-current price unless you cancel at least 24 hours before the end of the current period in your Apple ID, Google Play, or other store account settings. Deleting the app does not cancel a subscription. Coins and credits have no cash value, are not refundable except where required by law, and may expire or be adjusted if we reasonably suspect abuse. Promotional pricing is limited, may expire, and may not be combined with other offers.
6. Refunds
Payments processed by Apple, Google, or another store are subject to that store’s refund rules. Where we process a payment directly, refunds are handled in accordance with applicable consumer law. Unused coins are not redeemable for money.
7. Your content
You retain ownership of lyrics, titles, prompts, audio recordings, photos, and other material you submit (“User Content”). You grant LUMA a worldwide, non-exclusive, royalty-free license to host, process, transmit, and display User Content solely to operate, improve, and provide the Service, including sending it to subprocessors that generate audio, voice, or video. You represent and warrant that you own User Content or have all rights and consents needed to use it in LUMA, including the right to record or clone any voice and to use any person’s likeness in a photo or video.
8. Voice, likeness, and consent
You may only upload, record, or clone a voice if it is your voice or you have written permission from the voice owner. You may only upload a photo of a person if you have that person’s permission (or legal authority) to use their image in AI music or video. You must not impersonate others or create content that violates publicity, privacy, or personality rights.
9. AI-generated output
Songs, lyrics, voices, and videos generated by LUMA (“Output”) are produced by automated systems and may be similar to other users’ output. To the extent permitted by law, we grant you a license to use Output you generate for personal and commercial use, subject to these Terms and third-party model licenses. Output is provided “as is”. It may contain errors, unexpected language, or material that does not match your prompt. LUMA is not a law firm, record label, or publisher. You are responsible for clearing samples, trademarks, and third-party rights before distributing Output publicly.
10. Prohibited uses
You agree not to: (a) violate law; (b) infringe copyright, trademark, or other rights; (c) upload sexual content involving minors or any exploitative content; (d) generate hate, harassment, or violent content targeting a person or group; (e) attempt to reverse engineer, scrape, or overload the Service; (f) resell access or automate generation in a way that harms the Service; (g) bypass payment, Safe Mode, or usage limits; (h) use another person’s voice or face without consent.
11. Intellectual property
The LUMA name, logos, interface, and software are owned by us or our licensors. These Terms do not transfer any LUMA trademark or code to you. Third-party models, fonts, and libraries remain the property of their owners.
12. Third-party services
The Service may use third parties such as app stores, payment processors, cloud GPUs, and AI providers (including music, voice, storage, and video APIs). Their terms and privacy policies apply to their processing. We are not responsible for outages, costs, or policy changes of those providers.
13. Termination
You may stop using LUMA at any time. We may suspend or terminate access if you breach these Terms, if required by law, or if we discontinue the Service. Upon termination, licenses you granted to us survive as needed to delete or wind down data, and sections that by nature should survive (including disclaimers and liability limits) will survive.
14. Disclaimers
THE SERVICE AND OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT GENERATIONS WILL BE UNIQUE, COMMERCIALLY EXPLOITABLE, OR FREE OF THIRD-PARTY CLAIMS.
15. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, LUMA AND ITS AFFILIATES SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, DATA, OR GOODWILL. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO LUMA IN THE THREE MONTHS BEFORE THE CLAIM OR (B) TEN U.S. DOLLARS (US$10). SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS; IN THOSE PLACES OUR LIABILITY IS LIMITED TO THE FULLEST EXTENT PERMITTED.
16. Indemnity
You will defend and indemnify LUMA against claims arising from your User Content, your Output, your violation of these Terms, or your use of another person’s voice, name, or likeness without authorization.
17. Governing law
These Terms are governed by the laws of the Commonwealth of Puerto Rico and applicable United States federal law, without regard to conflict-of-law rules, except that consumers in the European Economic Area, United Kingdom, or other regions keep mandatory protections of their country of residence. Courts located in San Juan, Puerto Rico shall have exclusive jurisdiction, unless applicable consumer law requires otherwise.
18. Changes
We may update these Terms. The revised Terms will be posted in the app with a new effective date. Continued use after the change constitutes acceptance. If you do not agree, stop using the Service and cancel any subscription.
19. Contact
Questions about these Terms: hello@luma.app